{"id":589,"date":"2025-07-06T01:08:20","date_gmt":"2025-07-06T01:08:20","guid":{"rendered":"https:\/\/originalfound.com\/?p=589"},"modified":"2025-07-06T04:08:08","modified_gmt":"2025-07-06T04:08:08","slug":"trace-academia-elaboration-de-contenus-de-formations-pour-les-acteur%c2%b7rice%c2%b7s-des-icc","status":"publish","type":"post","link":"https:\/\/originalfound.com\/?p=589","title":{"rendered":"Trace Academia  : Elaboration de contenus de formations pour les acteur\u00b7rice\u00b7s des Industries Culturelles et Cr\u00e9atives"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">La Pr\u00e9sidente de la Original Foundation a contribu\u00e9 \u00e0 la conception de 4 modules de formations \u00e0 destination des  acteur\u00b7rice\u00b7s des ICC pour la plateforme Trace Academia. <\/h4>\n\n\n\n\n\n\n\n\n\n<p>Nous sommes fier\u00b7e\u00b7s d\u2019avoir particip\u00e9 \u00e0 l\u2019\u00e9laboration de <strong>modules de formation digitale<\/strong> pour <strong>Trace Academia<\/strong>, une application mobile gratuite et accessible \u00e0 tou\u00b7te\u00b7s, qui propose des parcours certifiants pour renforcer l\u2019employabilit\u00e9.<\/p>\n\n\n\n<p>Nos contributions p\u00e9dagogiques ont port\u00e9 sur des th\u00e9matiques cl\u00e9s du <strong>marketing digital<\/strong>, avec des modules con\u00e7us pour allier clart\u00e9, efficacit\u00e9 et mise en pratique :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9f\u00e9rencement naturel (SEO)<\/strong> : comprendre les fondamentaux du SEO pour am\u00e9liorer la visibilit\u00e9 d\u2019un site web sur les moteurs de recherche;<\/li>\n\n\n\n<li><strong>SEA &amp; r\u00e9f\u00e9rencement payant<\/strong> : apprendre \u00e0 construire des campagnes publicitaires performantes sur les moteurs de recherche;<\/li>\n\n\n\n<li><strong>Emailing marketing<\/strong> : ma\u00eetriser les codes d\u2019une campagne d\u2019email efficace, du ciblage \u00e0 la conversion;<\/li>\n<\/ul>\n\n\n\n<p>Ces modules ont pour objectif de permettre aux jeunes, entrepreneur\u00b7e\u00b7s, cr\u00e9atif\u00b7ve\u00b7s et professionnel\u00b7le\u00b7s de tous horizons d\u2019acqu\u00e9rir des comp\u00e9tences concr\u00e8tes, valorisables et imm\u00e9diatement mobilisables dans le monde professionnel.<\/p>\n\n\n\n<p>T\u00e9l\u00e9chargez <strong>Trace Academia<\/strong> d\u00e8s maintenant sur <strong>AppStore, PlayStore<\/strong> ou <strong>Huawei App Gallery<\/strong> et acc\u00e9dez gratuitement \u00e0 des <strong>formations certifiantes, illimit\u00e9es et de qualit\u00e9<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Pr\u00e9sidente de la Original Foundation a contribu\u00e9 \u00e0 la conception de 4 modules de formations \u00e0 destination des acteur\u00b7rice\u00b7s des ICC pour la plateforme Trace Academia. Nous sommes fier\u00b7e\u00b7s d\u2019avoir particip\u00e9 \u00e0 l\u2019\u00e9laboration de modules de formation digitale pour Trace Academia, une application mobile gratuite et accessible \u00e0 tou\u00b7te\u00b7s, qui propose des parcours certifiants [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":590,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-product","format":"standard","meta":{"saved_in_kubio":false,"give_campaign_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formations"],"jetpack_featured_media_url":"https:\/\/originalfound.com\/wp-content\/uploads\/2025\/07\/489241345_9753614221326620_4211225628451330906_n.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/originalfound.com\/index.php?rest_route=\/wp\/v2\/posts\/589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/originalfound.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/originalfound.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/originalfound.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/originalfound.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=589"}],"version-history":[{"count":2,"href":"https:\/\/originalfound.com\/index.php?rest_route=\/wp\/v2\/posts\/589\/revisions"}],"predecessor-version":[{"id":607,"href":"https:\/\/originalfound.com\/index.php?rest_route=\/wp\/v2\/posts\/589\/revisions\/607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/originalfound.com\/index.php?rest_route=\/wp\/v2\/media\/590"}],"wp:attachment":[{"href":"https:\/\/originalfound.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/originalfound.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/originalfound.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}